See what your competitors make that you don’t.

In about 20 minutes, Likely compares the ads in your market, explains the biggest differences and turns the best opportunities into briefs your team can actually make.

Build my first insights See a real audit

IM8 · public Meta ad

Female UGC presenter

TestimonialEducationTOFProblem aware

Every ad, classified1 dot = 1 live ad

Opportunity: tracked brands use 2.8× more contrarian hooks.

Before you make another ad, you have to choose.

You have one budget and dozens of plausible ideas. Should the next ad look like a customer video or a polished product demo? Lead with the problem or the outcome? Likely shows which choice adds something your brand is currently missing.

UGC or product demo? One needs a creator and three weeks. One needs an afternoon.

Problem angle or aspiration? Two completely different arguments about the same product.

Founder hook or customer story? Both plausible. Only one matches how your category opens.

Top of funnel or bottom? Same ad, and the wrong audience makes it wasted spend.

Your budget forces you to pick a handful. Most teams pick from experience, instinct and whatever they scrolled past last week. Likely adds the market to that decision.

Show me what to make nextBuild the insights first. Unlock them for €0.99.

Likely does not just save ads. It reads what each ad is doing.

Here are real public Meta ads from a live supplement-market audit. First Likely identifies how the ad is made. Then it identifies the strategy behind it. That is how a folder of competitor ads becomes a useful market report.

See what they made.

Likely recognises the production choices: creator or brand-made, female or male presenter, static or video. Now you can see which formats competitors repeatedly invest in—and which ones your brand barely uses.

IM8 · public Meta ad

Female UGC presenter

TestimonialEducationTOFProblem aware

Huel · public Meta ad

Male UGC presenter

TestimonialContrarianAuthorityMOF

Huel · public Meta ad

Brand-produced presenter

Brand-producedPresenterVideoMOF

See the pattern across every ad.

One ad is an example. Every ad on one plot becomes market intelligence. Switch between hook, awareness, funnel stage and format to see what competitors keep running—and where your base brand is missing.

Every ad, by how long it has runTracked brands above · base brand below

Tracked brandsBase brand

Opportunity: tracked brands run contrarian hooks; your base brand barely does.

Executive market report Base brand: AG1 · Tracked brands: Huel, IM8 and Jocko

Competitors use UGC in 26% of their ads; AG1 uses it in 17%. Jocko drives the difference, using creator-shot presentation in 43 of its 100 ads.

AG1 leads with offers: 31% versus 12% for the category. The category puts far more weight on problem framing: 35% versus AG1's 11%.

Contrarian hooks are almost absent from AG1. One of its 100 ads uses one, compared with 38 across the three competitors.

Observed 16 August 2026. Shares use each side's own coded ad total. Every finding remains linked to the ads behind it inside Likely.

Get this report for my marketChoose your brand and two competitors.

Compare your base brand with every brand you track.

Pick the brand you want to audit as your base. Likely compares it with the tracked brands you choose, then explains the biggest differences in everyday language.

Base brand: AG1Tracked brands: Huel, IM8 and Jocko

Public Meta ads classified400

Brands compared4

Creative axes5

Published labels39

What is being produced?

Tracked brands26%

Base brand17%

What are they arguing?

Tracked: problem-led35%

Base: problem-led11%

Tracked: offers12%

Base: offers31%

How do they open?

Tracked brands13%

Base brand1%

What should the base brand notice?

1.5× more UGC across tracked brands

3.2× more problem framing across tracked brands

2.6× more offer-led ads from the base brand

13× more contrarian hooks across tracked brands

Observed 16 August 2026. Every number opens the public ads behind it inside Likely.

Compare my brand nowSwitch the base brand whenever you need a different point of view.

The signal nobody else uses

Do not just see what runs. See what keeps running.

Likely cannot see your competitors' ROAS, and neither can anyone outside their ad account. But it can see what they launch, what disappears, and what they keep paying to run — which turns a snapshot of their ads into a timeline of their decisions.

Every ad, by how long it has run hover a dot

One dot is one ad. High up means it has run a long time. Nobody keeps paying for a loser for four months, so an ad that survives is the closest thing to a performance signal public data gives you.

200 days1000

Category You

Sample data, five brands that do not exist. In the app each dot opens the ad.

Find the ads they keep runningEvery finding links back to the public ad behind it.

Why not just use the Ad Library

An ad library shows you ads. Likely reads the market behind them.

The Meta Ad Library is free, public and genuinely useful. It is also a feed. Scrolling it tells you what exists; it cannot tell you what share of anything you are looking at.

Meta Ad Library

269 ads

Scroll

Likely

269 ads, all classified

19% testimonial · 21% problem-led

38% aimed at problem-aware buyers

+12 new in 30 days, day-in-life +23pt

31 combinations you have never produced

Same public ads. Completely different intelligence.

Know more. Decide faster. Make better ads.

Get a clear view of what your competitors are doing in a fraction of the time. Spend less time collecting screenshots and arguing over opinions — and more time choosing the right ideas and getting them made.

Creative brief #31 generated from a market finding

Angle: Convenience
Hook: “Still spending twenty minutes every morning on this?”
Format: Creator UGCProduction difficulty 60 of 100 — needs a person on camera
Audience: Problem aware, top of funnel
Evidence: 14 category ads across 4 of your 5 competitorsMedian time live 4 months. Your count in this cell: 0.

Sample brief from the demo workspace.

Turn my market gaps into briefsStart with three brands and 15 fully analysed ads.

Nothing to connect

No ad account required.

Likely reads public competitor ads. It never touches your account, your customers or your numbers — so the usual first meeting about access does not happen.

No OAuth No pixel No Business Manager invite Setup in five minutes

Build my first insights

How it works

From competitor names to your next brief.

Name your competitors ~5 minutes · you

The ones you actually lose to. Two is enough to start. Likely finds every live ad they have from a name or a domain.

Likely collects and sorts the ads ~20 minutes · unattended

Likely organises every ad by what it says, what it looks like and who it is for. Press go and come back when it is ready.

Pick what to make next same day · you

See where your brand differs, inspect the real ads behind every finding and turn a useful idea into a brief.

See what you are missing in 20 minutes.

Name a competitor and Likely does the collecting, sorting and comparing for you. No ad account connection. Build the insights first, then reveal them for €0.99. Help another brand find its gap and, when they reveal it, you both unlock 10 more ads.

Build my first insights