Likely
The product
From competitor ads to a brief, in five screens.
Name two competitors and Likely reads every live ad they have. Then it labels them, marks the cells nobody is filling, and hands you a brief with the evidence already attached.
Step through the real screens below. The frame stays put and the panel inside changes, exactly like clicking down the sidebar in the app.
It opens with the finding
Market · 269 ads labelled
Your competitors are leaning on problem-led angles.
You are heaviest on offer, where the category is thinnest.
Sample data, five brands that do not exist. Switch axis and it recomputes.
Hook × Angle · 231 category ads
Sample data. Click any cell. (Numbers are category ads.)
Library · 269 ads
Sample data. The tiles stand in for creative. (Real thumbnails would be other brands' copyrighted work.)
28 openings · 185 competitor ads
Sample data, the top four of twenty-eight. Re-sort it.
Planning winning ads
To get 3 winning concepts, make 45 assets.
These sliders run the same binomial the product does. In the app the hit rate is measured from what you have launched rather than set by hand.
The taxonomy
Five axes, frozen on purpose.
An open tag list drifts until "UGC", "creator video" and "ugc-style" are three different things and nothing can be counted. Likely's vocabulary is fixed, so a share of voice this month is comparable to one from six months ago.
Briefs
A gap becomes a brief with the reference ads already in it, ready to hand to a creator.
Shareable reports
A read-only link for a client or a lead. No account needed at their end, and it expires when you say.
CSV out of everything
Any view exports. API access and an MCP connector are in build.
Run it on your own category.
Twenty minutes. No ad account connection. You see straight away whether the gaps are ones you already knew.
Run my €0.99 audit